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‘SKILL SEEKERS’ WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities. Leading into 2016, TAFE provider

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS.

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS

Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education market The focus on Semester 1 to deliver the

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

why universities need to focus on branding

Why Universities Need To Focus On Branding

Universities are the spiritual home of critical thinking and sciences, where methodology and evidence rule. It therefore makes sense that university cultures tend to be dominated by a left-brain, fact-based view of the world.   When it comes to marketing however, there is a downside to this

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

An Uber lesson for Australian university brands

An Uber lesson for Australian University brands

One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable

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