We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities. Leading into 2016, TAFE provider
Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education market The focus on Semester 1 to deliver the
Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the
Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the
For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a
The marketing world has long been in thrall of the Millennials, also known as Gen Y, born between 1981 and 1997. They were hailed as the first digital natives. They were the hyper-individual me-generation, the most marketed-to generation in the history of marketing. And, arguably,
For many of us, the term ‘UX’ conjures an image of nerds in front of screens, designing wireframes, user flows, and page layouts. But in the age of screens, technology and experiences, everything needs to be considered from a UX perspective. This is especially so for
Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a
In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of
Universities are the spiritual home of critical thinking and sciences, where methodology and evidence rule. It therefore makes sense that university cultures tend to be dominated by a left-brain, fact-based view of the world. When it comes to marketing however, there is a downside to this