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How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

Future students hide behind curated content: Is targeting emotions the answer?

University marketing will need to look beyond traditional demographics when targeting future students, and instead focus on the emotional state and connectivity of this diverse audience, according to a recent CSNBC article. Findings from the “Generation Z 2025: The Final Generation” report by US media group

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