For many of us, the term ‘UX’ conjures an image of nerds in front of screens, designing wireframes, user flows, and page layouts. But in the age of screens, technology and experiences, everything needs to be considered from a UX perspective. This is especially so for
In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of
Universities are the spiritual home of critical thinking and sciences, where methodology and evidence rule. It therefore makes sense that university cultures tend to be dominated by a left-brain, fact-based view of the world. When it comes to marketing however, there is a downside to this
5 Simple steps to data you can trust Like many communications professionals today, a sizeable chunk of my work involves digital marketing. I consider myself quite literate with the digital reports we use to inform decisions. At least I did until last Thursday. Our agency ran a
5 REASONS WHY YOU NEED A COMMUNICATIONS CALENDAR Education marketing can be a bit like that Bill Murray movie Groundhog Day, where the same sequence of events repeats time after time, but transformation only comes to those who learn and improve their approach. For education marketers, crunch