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10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

University advertising - what's with the big slogans?

UNIVERSITY ADVERTISING – WHAT’S WITH THE BIG SLOGANS?

University advertising campaigns, we’ve all seen them. They love a big positioning line. In the past they tended towards self-congratulatory boasts of excellence, prestige and pedigree. These days the trend is bold, individualistic slogans of the “Unlimited”, “Be True To You” and “Dream Large” variety, as they’re

Goundhog day communications calendar

Groundhog Day And The Communications calendar

5 REASONS WHY YOU NEED A COMMUNICATIONS CALENDAR   Education marketing can be a bit like that Bill Murray movie Groundhog Day, where the same sequence of events repeats time after time, but transformation only comes to those who learn and improve their approach. For education marketers, crunch

Future students hide behind curated content: Is targeting emotions the answer?

University marketing will need to look beyond traditional demographics when targeting future students, and instead focus on the emotional state and connectivity of this diverse audience, according to a recent CSNBC article. Findings from the “Generation Z 2025: The Final Generation” report by US media group

Future students face mental health challenges marketers should consider

Australian scientists recently uncovered four global trends said to make future university students, Generation Z, unhappy in the coming decades, according to a recent Age article. Just how seriously should university marketers consider these new findings? Put it this way: Vic Health is planning to use

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