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Denfence of the ATAR

A rank defence of the ATAR system

It seems the tertiary education year always begins with some fresh controversy and hand wringing around the ATAR (Australian Tertiary Admission Rank) system. This year Professor Dawkins, Vice Chancellor of Victoria University reopened the debate, arguing the ATAR is wholly inadequate, misleading, ‘broken’ and should

Future students hide behind curated content: Is targeting emotions the answer?

University marketing will need to look beyond traditional demographics when targeting future students, and instead focus on the emotional state and connectivity of this diverse audience, according to a recent CSNBC article. Findings from the “Generation Z 2025: The Final Generation” report by US media group

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