• Sort Blog:
  • All
  • advertising
  • digital & social
  • digital and social
  • Fees and funding
  • Online
  • Our work
  • Recruitment
  • Targeting teens
  • Training
  • Trending
  • Uncategorized
How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

An Uber lesson for Australian university brands

An Uber lesson for Australian University brands

One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable

University advertising - what's with the big slogans?

UNIVERSITY ADVERTISING – WHAT’S WITH THE BIG SLOGANS?

University advertising campaigns, we’ve all seen them. They love a big positioning line. In the past they tended towards self-congratulatory boasts of excellence, prestige and pedigree. These days the trend is bold, individualistic slogans of the “Unlimited”, “Be True To You” and “Dream Large” variety, as they’re

Don't trust Google Analytics

Don’t Trust Google Analytics

5 Simple steps to data you can trust   Like many communications professionals today, a sizeable chunk of my work involves digital marketing. I consider myself quite literate with the digital reports we use to inform decisions. At least I did until last Thursday. Our agency ran a

Stop content chaos

Stop delivering content chaos

Universities and The five fundamental laws of Content Marketing   Competition between Australian universities is intense. It’s no wonder with thirty nine of them all fishing in the same pool for students, faculty, staff, donations and grants. A good reputation can help a university attract better talent and more

Education digital revolution

Education drowning in the digital marketing revolution

Perhaps the greatest challenge for Australian education marketers, along with ever-increasing competition, has been the shift away from traditional media to a growing reliance on digital marketing channels.   There is no doubt digital marketing is incredibly powerful, offering as it does the seductive benefits of instant,

Loading new posts...
No more posts