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‘SKILL SEEKERS’ WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities. Leading into 2016, TAFE provider

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS.

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS

Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education market The focus on Semester 1 to deliver the

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

Australian universities are enthusiastically embracing technology platforms for student services as they utilize data to deliver a better quality experience throughout the student journey. There is a real recognition in the power of data and the need for an always-on, 24/7 service model. When it comes to

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

Six ways to fail at education marketing

Six ways to fail at education marketing…

Maybe it’s just me, but many otherwise-enlightened education administrators seem to view marketing as something grubby and best avoided. They prefer to focus on the ‘real business’ of education, neglecting marketing altogether. Or they treat it like a fire extinguisher, to be called on only in

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