Future students are screen-dependent – but also self-educators, entrepreneurs and humanitarians, new research reveals
A recent study by US-based Marketo recently uncovered that Generation Z – the next wave of university students – are more independent-minded and driven than their Millennial predecessors. Here are some of the key findings universities will definitely want to take note of:
Overall, this audience (aged 19 and under) is mature, practical and autonomous, according to the research. They’re highly skilled in educating themselves and in researching information. Educating and building expertise is therefore as important as ever, for tertiary institutions.
Info-seeing and collaborative
More specifically for universities, over half of those 19 and under in the US use social media or YouTube to complete assignments. Also important to note – 33 percent view lessons online, while 32 percent reported working with their classmates via the Internet. And when it comes to textbook-reading, tablets are the place to do it, for 20 percent of teens. Collaboration opportunities and live-streaming technologies are key for universities to keep in mind, here.
The study also showed that Generation Z is all about do-it-yourself EVERYTHING. In fact, nearly 80 percent crave for their favourite past-times to become their full-time careers. That said, this audience is also entrepreneurial, as Venus earlier reported. As much as 72 percent aspire to start their own businesses in the future. Success is what they intend to work for – an interesting contrast to Millennials, who more so wish to be ‘discovered’, according to Marketo. Fuelling this capitalist impulse is another opportunity for universities to consider.
This generation isn’t just about personal achievement, however. They’re driven to make the world better, with 60 percent wishing to do so, through their jobs. More proof to their sincerity? Twenty-six percent of those aged 16-19 are already volunteers. Universities might consider marketing their courses available that allow students to affect a cause, in this case.
Venus had also previously reported that Generation Z’s attention span is short – and Marketo’s results illustrate just how fleeting: This audience prefers five screens for multitasking, which include their phone, laptop, TV, desktop computer, iPod or other portable music system. Hence, any screen-compatible assignments, events or other opportunities are a must with this audience.
To learn more about Generation Z, view Marketo’s infographic or contact us on (03) 9510 7000.