Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the
For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a
The marketing world has long been in thrall of the Millennials, also known as Gen Y, born between 1981 and 1997. They were hailed as the first digital natives. They were the hyper-individual me-generation, the most marketed-to generation in the history of marketing. And, arguably,
For many of us, the term ‘UX’ conjures an image of nerds in front of screens, designing wireframes, user flows, and page layouts. But in the age of screens, technology and experiences, everything needs to be considered from a UX perspective. This is especially so for
The Australian education sector is not generally known for producing inspiring, memorable brand campaigns. The opposite is more often true. Education institutions are generally more inclined toward a safe, conservative approach that lacks offence and, too often, inspiration. The driving consideration seems to be protecting
If you are an education or youth marketer, you will likely have noticed the recent and renewed buzz on the emergence of Snapchat. What was until quite recently considered little more than a tool for sexting teens has apparently grown up. What’s the hype all about? As
Maybe it’s just me, but many otherwise-enlightened education administrators seem to view marketing as something grubby and best avoided. They prefer to focus on the ‘real business’ of education, neglecting marketing altogether. Or they treat it like a fire extinguisher, to be called on only in
One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable
5 Simple steps to data you can trust Like many communications professionals today, a sizeable chunk of my work involves digital marketing. I consider myself quite literate with the digital reports we use to inform decisions. At least I did until last Thursday. Our agency ran a
Universities and The five fundamental laws of Content Marketing Competition between Australian universities is intense. It’s no wonder with thirty nine of them all fishing in the same pool for students, faculty, staff, donations and grants. A good reputation can help a university attract better talent and more