10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Education digital revolution

Education drowning in the digital marketing revolution

Perhaps the greatest challenge for Australian education marketers, along with ever-increasing competition, has been the shift away from traditional media to a growing reliance on digital marketing channels.   There is no doubt digital marketing is incredibly powerful, offering as it does the seductive benefits of instant,

Future students hide behind curated content: Is targeting emotions the answer?

University marketing will need to look beyond traditional demographics when targeting future students, and instead focus on the emotional state and connectivity of this diverse audience, according to a recent CSNBC article. Findings from the “Generation Z 2025: The Final Generation” report by US media group

Future students face mental health challenges marketers should consider

Australian scientists recently uncovered four global trends said to make future university students, Generation Z, unhappy in the coming decades, according to a recent Age article. Just how seriously should university marketers consider these new findings? Put it this way: Vic Health is planning to use

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