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Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

Australian universities are enthusiastically embracing technology platforms for student services as they utilize data to deliver a better quality experience throughout the student journey. There is a real recognition in the power of data and the need for an always-on, 24/7 service model. When it comes to

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Brand Aid. The four planning hacks you ned to know.

Brand Aid. The four planning hacks you need to know.

You’ve just received an email from the Office of the Vice-Chancellor. “The Senior Executive are interested in pursuing a different avenue for the brand and would like to see three or four options for consideration. They are meeting on Thursday afternoon. We would LOVE to see

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms