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Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the

How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

Brand Aid. The four planning hacks you ned to know.

Brand Aid. The four planning hacks you need to know.

You’ve just received an email from the Office of the Vice-Chancellor. “The Senior Executive are interested in pursuing a different avenue for the brand and would like to see three or four options for consideration. They are meeting on Thursday afternoon. We would LOVE to see

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

University advertising - what's with the big slogans?

UNIVERSITY ADVERTISING – WHAT’S WITH THE BIG SLOGANS?

University advertising campaigns, we’ve all seen them. They love a big positioning line. In the past they tended towards self-congratulatory boasts of excellence, prestige and pedigree. These days the trend is bold, individualistic slogans of the “Unlimited”, “Be True To You” and “Dream Large” variety, as they’re

Education digital revolution

Education drowning in the digital marketing revolution

Perhaps the greatest challenge for Australian education marketers, along with ever-increasing competition, has been the shift away from traditional media to a growing reliance on digital marketing channels.   There is no doubt digital marketing is incredibly powerful, offering as it does the seductive benefits of instant,

Future students face mental health challenges marketers should consider

Australian scientists recently uncovered four global trends said to make future university students, Generation Z, unhappy in the coming decades, according to a recent Age article. Just how seriously should university marketers consider these new findings? Put it this way: Vic Health is planning to use