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How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

why universities need to focus on branding

Why Universities Need To Focus On Branding

Universities are the spiritual home of critical thinking and sciences, where methodology and evidence rule. It therefore makes sense that university cultures tend to be dominated by a left-brain, fact-based view of the world.   When it comes to marketing however, there is a downside to this

Don't trust Google Analytics

Don’t Trust Google Analytics

5 Simple steps to data you can trust   Like many communications professionals today, a sizeable chunk of my work involves digital marketing. I consider myself quite literate with the digital reports we use to inform decisions. At least I did until last Thursday. Our agency ran a

Stop content chaos

Stop delivering content chaos

Universities and The five fundamental laws of Content Marketing   Competition between Australian universities is intense. It’s no wonder with thirty nine of them all fishing in the same pool for students, faculty, staff, donations and grants. A good reputation can help a university attract better talent and more