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‘SKILL SEEKERS’ WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities. Leading into 2016, TAFE provider

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS.

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS

Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education market The focus on Semester 1 to deliver the

Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

Six ways to fail at education marketing

Six ways to fail at education marketing…

Maybe it’s just me, but many otherwise-enlightened education administrators seem to view marketing as something grubby and best avoided. They prefer to focus on the ‘real business’ of education, neglecting marketing altogether. Or they treat it like a fire extinguisher, to be called on only in

An Uber lesson for Australian university brands

An Uber lesson for Australian University brands

One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable