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‘SKILL SEEKERS’ WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities. Leading into 2016, TAFE provider

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS.

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS

Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education market The focus on Semester 1 to deliver the

Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

An Uber lesson for Australian university brands

An Uber lesson for Australian University brands

One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable

University advertising - what's with the big slogans?

UNIVERSITY ADVERTISING – WHAT’S WITH THE BIG SLOGANS?

University advertising campaigns, we’ve all seen them. They love a big positioning line. In the past they tended towards self-congratulatory boasts of excellence, prestige and pedigree. These days the trend is bold, individualistic slogans of the “Unlimited”, “Be True To You” and “Dream Large” variety, as they’re

Goundhog day communications calendar

Groundhog Day And The Communications calendar

5 REASONS WHY YOU NEED A COMMUNICATIONS CALENDAR   Education marketing can be a bit like that Bill Murray movie Groundhog Day, where the same sequence of events repeats time after time, but transformation only comes to those who learn and improve their approach. For education marketers, crunch