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3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the

How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

10 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

7 STEPS TO GET YOUR VIDEO GAME RIGHT IN 2017

In education, digital and video play a central role. Virtually all prospects will channel through your digital media at some stage in the inquiry stage. Today, not having a good video strategy puts you at a serious disadvantage to your competitors who do. Why? The power of

Brand Aid. The four planning hacks you ned to know.

Brand Aid. The four planning hacks you need to know.

You’ve just received an email from the Office of the Vice-Chancellor. “The Senior Executive are interested in pursuing a different avenue for the brand and would like to see three or four options for consideration. They are meeting on Thursday afternoon. We would LOVE to see

Youth Audiences And The Death Of The TV Ad

Youth Audiences And The Death Of The TV Ad

If one trend has dominated and defined the marketing communications business over the past decade and more, it is the declining influence of traditional media, and the explosive rise of digital. For free-to-air TV, the explosion of competing screens, social platforms, streaming and gaming options confirms

Six ways to fail at education marketing

Six ways to fail at education marketing…

Maybe it’s just me, but many otherwise-enlightened education administrators seem to view marketing as something grubby and best avoided. They prefer to focus on the ‘real business’ of education, neglecting marketing altogether. Or they treat it like a fire extinguisher, to be called on only in