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‘SKILL SEEKERS’ WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities.Leading into 2016, TAFE provider...

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS.

MID YEAR CAMPAIGNS: IT’S ALL IN THE NUMBERS

Over recent years there has been a noticeable increase in university recruiting campaigns for the mid-year intake period. This is a natural outcome of the ever-increasing pressures to deliver student growth in a deregulated, hyper-competitive tertiary education marketThe focus on Semester 1 to deliver the...

Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting.In no particular order, here are some of the...

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the...

THE ONLY OPEN DAY CHECKLIST YOU’LL NEED

THE ONLY OPEN DAY CHECKLIST YOU’LL NEED

If you’re a university marketer you know soon as the mid year madness is over it’s BOOM! straight into the mayhem of Open Day. The best way to avoid the mayhem is to start planning now.With that in mind, here’s a simple checklist for you...

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

MEDIA PLANNING FOR THE 24/7 RECRUITING CYCLE

Australian universities are enthusiastically embracing technology platforms for student services as they utilize data to deliver a better quality experience throughout the student journey.There is a real recognition in the power of data and the need for an always-on, 24/7 service model. When it comes to...

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a...

How the rule of two works for education marketers

How the Rule of Two works for university marketers

 Them, or us. Traditional, or contemporary. Specialist, or generalist.Red, or blue.Interestingly, this Rule of Two also bends to marketing challenges.If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a...