Universities Australia

Venus Education in conjunction with Universities Australia and the Federal Government developed the World Class ‘the world is your campus’ campaign, designed to inspire and inform students to consider overseas study.

When it comes to overseas study, youth audiences are most influenced by their peers, so we needed some inspiring student-generated content.

We developed a short film competition, and with a national budget under $100k, we managed to receive over 150 high quality short films from students outlining their overseas study experience – which have become the cornerstone of the campaign.

So far the World Class website has had over 60,000 unique visitors, all driven by our targeted campaigns.

60K UNIQUE VISITORS TO WORD-CLASS WEBSITE
154 STUDENT OVERSEAS STUDY VIDEO ENTRIES
0.7% AVERAGE CTR ON DIGITAL ADVERTISING VIDEO ASSETS
0.7% AVERAGE CTR ON DIGITAL ADVERTISING VIDEO ASSETS

‘SHOW AND TELL’ SHORT FILM COMPETITION

Digital Video

Student Videos