Box Hill Institute

SKILL SEEKERS WINS AT 2017 AMI MARKETING EXCELLENCE

We’re very excited to announce that our client Box Hill Institute has been awarded the 2017 AMI Marketing Excellence Award for Education for their Skill Seekers campaign, beating an impressive field of entrants that included Melbourne, Deakin, Sydney and NSW Universities.

The campaign was launched in late 2016 to drive inquiry and enrolments for the 2017 study year, and results have been truly remarkable to say the least!

+500% EXCEEDED PERFORMANCE TARGETS
+500% EXCEEDED PERFORMANCE TARGETS
50.5% REDUCTION IN COST-PER-LEAD
50.5% REDUCTION IN COST-PER-LEAD
+25% ORGANIC SEARCH TO WEBSITE
+25% ORGANIC SEARCH TO WEBSITE
+20.5% ENROLMENTS YEAR-ON-YEAR
+20.5% ENROLMENTS YEAR-ON-YEAR
+40% INCREASED INBOUND LEADS
+40% INCREASED INBOUND LEADS

Venus Education, in partnership with the Box Hill marketing team, developed the ‘Skill Seekers’ concept out of a strategy designed to champion skilled vocations. The bold campaign kicked off their 2017 recruiting period with restored emphasis that vocational skills matter and can be the key to a successful and rewarding life.

It’s an exciting campaign that represents the aspirations of its students and the future possibilities available with the skills they will acquire with the Institute. With ‘Skill Seekers’ Box Hill Institute promises more than just the skills to get a job, they are championing the notion of skills as an exciting career path, helping people achieve their dreams and live bigger lives.