Must Have Event Technology To Rock your Open Day

Must Have Event Technology To Rock your Open Day

Event planning has come a long way from the paper-based system of the early 2000’s. Today, advances in technology have led to massive improvements and have made events such as Open Days more tech-savvy, interactive and exciting. In no particular order, here are some of the

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

WHY NATIVE ADVERTISING IS SO EFFECTIVE FOR UP SKILLERS & CAREER CHANGERS

For education marketers looking to attract up-skillers and career changers, it is hard to go past a well-constructed native advertising strategy. Compared to the more structured undergraduate and postgraduate recruiting funnels, up-skillers and career changers present a complex marketing challenge. These prospects come from a

Six ways to fail at education marketing

Six ways to fail at education marketing…

Maybe it’s just me, but many otherwise-enlightened education administrators seem to view marketing as something grubby and best avoided. They prefer to focus on the ‘real business’ of education, neglecting marketing altogether. Or they treat it like a fire extinguisher, to be called on only in

An Uber lesson for Australian university brands

An Uber lesson for Australian University brands

One of the defining features of the global village is the emergence of global super-brands. Google, Facebook, Apple, Netflix: these brands are able to transcend national boundaries. Most owe their dominance to disruptive technology, and the speed at which they have achieved global growth was unimaginable

Don't trust Google Analytics

Don’t Trust Google Analytics

5 Simple steps to data you can trust   Like many communications professionals today, a sizeable chunk of my work involves digital marketing. I consider myself quite literate with the digital reports we use to inform decisions. At least I did until last Thursday. Our agency ran a

Stop content chaos

Stop delivering content chaos

Universities and The five fundamental laws of Content Marketing   Competition between Australian universities is intense. It’s no wonder with thirty nine of them all fishing in the same pool for students, faculty, staff, donations and grants. A good reputation can help a university attract better talent and more