3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

3 T’S TO GET YOUR SCHOOL PARENTS WORKING FOR YOU

Upward fee pressures and a tough economic climate means increasing competitive pressure between private schools. And School marketing has become more complex with the importance of the website and rise of powerful new digital marketing methods. Despite all this, word-of-mouth recommendations remain one of the

How the rule of two works for education marketers

How the Rule of Two works for university marketers

  Them, or us. Traditional, or contemporary. Specialist, or generalist. Red, or blue. Interestingly, this Rule of Two also bends to marketing challenges. If you, like many university marketers are wrestling a balance between reputational campaigns and recruitment needs, before you expend too much energy and frustration on a

Future students hide behind curated content: Is targeting emotions the answer?

University marketing will need to look beyond traditional demographics when targeting future students, and instead focus on the emotional state and connectivity of this diverse audience, according to a recent CSNBC article. Findings from the “Generation Z 2025: The Final Generation” report by US media group

Future students face mental health challenges marketers should consider

Australian scientists recently uncovered four global trends said to make future university students, Generation Z, unhappy in the coming decades, according to a recent Age article. Just how seriously should university marketers consider these new findings? Put it this way: Vic Health is planning to use